At the heart of it, I am a storyteller and a mentor. I craft visual stories to convey creative vision, the clients’ message, and the user engagement. As a mentor, I nurture and develop the talent of my teams to grow their potential. Crafting the right team is equally as important as crafting a story.

I am a passionate Creative Director who thrives while working across various departments and directly with clients. I have a wide breadth of experience from full branding systems to structural design. The focus on experiential has informed my work by giving me a unique take on how a user engages not just with environments, but also design as a journey.