BRIEF/Objective:
 

On the heels of the Dead Rising film release, the fourth chapter of the game was being announced at E3. Capcom was looking for ways to bring the crowd into the excitement and leverage social media for more buzz.

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Approach/Outcome:

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To really put the attendee into the action I decided to work with a layered composition to place them in the main title scene. All the images, creative, and interface were handled by myself. Our AP did a great job sawing off all the body parts (we didn't ask where they came from.)

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