BRIEF/Objective:
 

Acura America's 'Acura Precision Team' is their national sales award and incentive program. Their style was stuck in the used car lots of the 90's and the branding desperately needed an update.

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Approach/Outcome:

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Acura was about to re-release the NSX and the Acura team hadn't been this excited in a long time. I decided to use the new NSX and the branding around it as inspiration for the messaging and the design for the Precision Team site and materials.

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