BRIEF/Objective:
 

Pure was embarking on their most ambitious event yet. With a very minimal  corporate brand guideline, they were looking to create an event brand that set them apart from the competition. Did I mention the event was to take place in the absolutely empty shell of pier 48 on the SF waterfront?

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Approach/Outcome:

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I really loved developing this brand. We had a completely blank canvas in many respects, which sometimes can be more challenging. In creating the over all brand guides I developed an ad style that they continued to use far beyond the event.

Pure is a storage company, and we went all-in into that concept. Taking a space meant for storage and dividing it up with more storage containers to create the different engagement areas within the space.

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Visually I kept thing bold and industrial, oversized but still subtle and elegant. I worked with artists to create textures and designs that felt like abstract future charts and diagrams as backdrops to the messaging and activities.

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