BRIEF/Objective:
 

SquareEnix was doing a series of press events across the country for the launch of Agents of Mayhem. One main requirement for the solution was that everything used could be re-used and refitted to other spaces. 

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Approach/Outcome:

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The idea was to address as much of the space as was possible. Instead of multiple large printed pieces 80% of the environmental graphics were projections with subtle animations. The pieces that were printed were focus areas meant to transport the press into the game. With the two other activations sharing the space, I used portable construction bench height scaffolding that would be easy to store, pack, ship, and re-use.

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