client:
Infoblox
Project:
Product Videos
ROLE:
Creative Director
BRIEF/Objective:
Infoblox had a great story to tell and a wonderful product to sell. Their challenge was finding a way to tell that story concisely and package it in a fresh, attractive, and engaging way.Infoblox needed to create 3 high level videos to convey their core message and platform and 1 simpler mo-graph piece that would be played in a loud convention setting. This is where I came in.
Approach/Outcome:
I engaged with the Infoblox technical staff to hammer out the core of what needed to be conveyed for each video. From there I turned those scripts into storyboards and partnered with an incredible production house to take these pieces to the level they needed to be at. Due to budgets being what they were, I animated the mograph piece myself.