BRIEF/Objective:
 

Disney was re-releasing their 'Afternoon Collection' along with a Capcom game bundle to match. I was approached to develop the concept and materials for the press kit that would be distributed to industry pros at E3.

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Approach/Outcome:

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The experiential designer and I worked closely together with this piece. We wanted to fully grasp the 90's nostalgia and the interpretation of Memphis Design that became mainstream in the 90's. A backpack time-capsule was clearly the only way to go. Given full access to the Disney assets, with their approval, I was able to create limited edition Disney pieces for this activation.

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