BRIEF/Objective:
 

In wanting to revamp their image, Infoblox felt their first step should be where it all started, their product. They were looking to move away from the stale technical photography that was standard at that time for the industry.

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Approach/Outcome:

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My intent for this project was to take the boring box that held all the magic inside and transform it from basic "hero-shots" into a super-hero. My initial inspiration was the monolith from 2001. I wanted to create images that evoked all that drama, mystery, and power.

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